Australian Basketball Players’ Association

The Australian Basketball Players’ Association (ABPA) engaged us to design a new brand identity as part of their 2019 rebrand. The new brand identity needed reflect the ABPA’s current position as the voice of Australia’s professional basketballers. We aimed to reflect the ABPA’s vision and values through the creation of a contemporary brand identity that would take the ABPA forward as it continues to work on enhancing the lives and careers of its members.