WORLD PLAYER DEVELOPMENT CONFERENCE 2024

Visual Identity

The World Players Association (WPA) held its 7th World Player Development Conference alongside co-host Major League Baseball Players Association (MLBPA) at their HQ in Arizona, USA. WPA required a visual identity for the event which reflected its vision of championing the player association movement and empowering its people. The visual identity used elements from both the WPA and the MLBPA brand, to create a powerful visual platform for the WPA to present its event in an exciting and engaging way. A story-driven logo, strong colour palette and typography, along with powerful player imagery, combined to deliver an outcome that effectively represented WPA’s mission and was positively received by both organisations and attendees.