Our Goal is Now

Visual Identity

‘Our Goal is Now’ is a campaign launched by Professional Footballers Australia (PFA) prior to the 2019 FIFA Women’s World Cup in France. The PFA campaigned for equality for women footballers in a bid to close the significant gap in prize money awarded between the men’s and women’s tournaments. The brand identity for the campaign needed to reflect the PFA’s mission and communicate forward-thinking. The identity we created established a strong visual platform that allowed the PFA to engage with a worldwide audience, including a number of well-known local and international women footballers, who supported the campaign through social media.